hen it comes to classic baked goods, few things are as divisive—and as delicious—as a well-made fruitcake. Though often misunderstood, fruitcakes are dense, rich, and packed with a unique blend of fruits, nuts, and spices. As a home baker, embracing fruitcakes can be a fantastic way to showcase your skills and creativity, adding a unique offering to your home bakery. Here’s a look at how to make fruitcakes a successful part of your baking business, from ingredients and techniques to packaging and marketing.